TikTok as a Marketing Tool

Helsinki Metropolia University of Applied Sciences, founded in 2008, is Finland’s largest university of applied sciences and serves about 17,000 students in the Helsinki metropolitan area. Known for its practical, multidisciplinary approach, Metropolia combines technical, creative and healthcare education with a strong emphasis on innovation. Its campuses are well connected to the city’s business and technology ecosystems, offering an environment that supports applied learning and professional development.

The university provides a wide selection of degree programs across Culture, Business, Health Care and Social Services, and Technology, with 272 distinct programs and numerous English-taught options. Metropolia’s research, development and innovation activities operate through five specialized innovation hubs that link students to industry partners and real-world projects. This structure allows learners to gain hands-on experience, develop problem-solving skills and work on solutions that address current societal challenges.

International students find a welcoming and inclusive community, with extensive support services for orientation, career guidance and integration into the Finnish job market. Modern facilities and strong collaboration with employers make Metropolia a practical choice for those seeking career-oriented higher education in Northern Europe. Its focus on applied research and industry ties helps graduates transition smoothly into professional roles.

TikTok as a Marketing Tool is a 1-year non-degree course that teaches students how to use TikTok for marketing purposes. It's an English-taught course at Helsinki Metropolia University of Applied Sciences in Finland, focusing on creating and publishing videos, understanding TikTok etiquette, and building a following.

The course covers topics such as video creation, TikTok features, and audience engagement, with practical skills to apply in real-world scenarios. Students engage in self-study, accessing online materials to enhance their understanding of TikTok's marketing potential.

Upon completion, students can pursue careers such as Digital Marketing Specialist, Social Media Manager, or Content Creator. They can work in various industries, helping businesses promote their brands and engage with audiences on TikTok.