Bachelor in Tourism Management

The Bachelor in Tourism Management is a 3-year full-time program at Universiti Teknologi MARA in Malaysia, designed for students passionate about the travel and tourism industry. It equips students with essential skills and knowledge to thrive in a dynamic sector, with a focus on engaging with diverse cultures.

Students study tourism planning, marketing, and sustainable tourism practices, with an emphasis on practical learning through internships and projects. This hands-on approach prepares graduates to adapt to the fast-changing landscape of tourism, with a deep understanding of real-world challenges in the industry.

Graduates can pursue job titles such as Tourism Manager, Travel Consultant, Event Coordinator, and Marketing Executive, finding employment in hospitality, travel agencies, and event management companies. They can also explore opportunities in related fields like marketing and business management, with transferable skills acquired during the program.