Tourism Marketing

Capilano University, a public university in North Vancouver, Canada, offers international students a unique learning experience with small class sizes and personalized learning. You'll benefit from its diverse student body, modern facilities, and hands-on approach to education. Founded in 1968, it has established itself as a great option for students looking for a supportive environment.

Specifically, Capilano University focuses on programs in business, education, health, arts and sciences, and more, with 82 programs available. English language programs are also offered for international students, helping you improve your language skills. For instance, you can choose from many different fields of study, including programs in engineering, business, and medicine.

You'll be based on a campus with modern facilities, including state-of-the-art classrooms, labs, and studios, as well as on-campus housing options. North Vancouver provides a great location, with many opportunities for outdoor activities and easy access to Vancouver. The university's strong commitment to sustainability is evident in its efforts to reduce its carbon footprint and promote sustainable practices, making it a great choice for students who care about the environment.

The Tourism Marketing program at Capilano University is a non-degree program for students interested in a career in tourism, taught in English and lasting one year. It helps students learn the basics of sales and marketing and explore their interest in eco-tourism, hotels, events, and more.

The curriculum includes required courses like Communication in Outdoor Recreation and Tourism, Tourism & Hospitality Management, and Tourism Marketing I. Students also choose from electives like Special Events, Heritage, Cultural and Arts Planning, and Adventure Tourism Operations, gaining hands-on experience and skills in marketing strategies and relationship management.

Graduates can pursue careers as Tourism Managers, Marketing Coordinators, Event Planners, Hotel Operations Managers, or Adventure Tourism Operators, working in industries like hospitality, travel, or tourism, with potential employers including hotels, tour operators, or travel agencies.