Master in Us942

The Technological University of the Shannon, located in Ireland, is a prestigious institution that offers many advantages for international students. You'll benefit from its strong emphasis on practical learning, industry engagement, and research excellence. With a supportive and inclusive community, you'll feel right at home. As a technological university, it plays a vital role in driving innovation and economic growth in the region.

TU Shannon focuses on many subjects, including programs in engineering, business, and medicine, with 115 programs available. Specifically, the university has departments that cover these areas, providing you with opportunities to specialize in your field of interest. English is the primary language of instruction, helping you to improve your language skills.

As a student, you'll have access to modern facilities and a unique location. The Shannon region offers a great balance of urban and rural life, with many opportunities for internships and research projects. You'll be able to take part in active student clubs and organizations, making the most of your time at the university. With 14,900 students, including 4,300 international students, you'll be part of a diverse and lively community.

Students on the Business Studies with Event Management programme move beyond theory by planning and staging real-world events, gaining hands-on experience in the logistics that drive Ireland's €3.5 billion events economy. Whether organizing festivals, corporate product launches, or large-scale sporting activations, you will bridge the gap between creative vision and business precision. The curriculum is built to foster both technical proficiency and strategic management, ensuring graduates can navigate the complex, high-pressure environments of concerts, trade shows, and conferences.

Integrated Professional Practice

A distinctive feature of this programme is the emphasis on experiential learning. You will complete a full semester of work placement, providing direct industry exposure, with the additional option to study abroad at a European partner university. Throughout the degree, you are tasked with managing the end-to-end lifecycle of events—from initial bidding and site selection to post-event debriefing and financial evaluation. By combining core business competencies like financial accounting and microeconomics with specialized event modules, the course prepares you to step directly into leadership roles within the hospitality, tourism, and corporate sectors.