What Can AI Do for Marketing?

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

The What Can AI Do for Marketing program is a non-degree course that teaches students about artificial intelligence in marketing. It is taught in English at Emory University in the United States and lasts several weeks. This program helps students learn how to use AI to improve marketing strategies and customer engagement.

The curriculum covers topics like the role of data in AI applications, mapping the customer journey with AI tools, and assessing the impact of AI implementations. Students learn how to collect, analyze, and use data to inform marketing decisions and how to recognize and mitigate biases in machine learning algorithms.

After completing this program, students can work as Marketing Analysts, AI Marketing Specialists, Customer Experience Managers, Marketing Strategists, or Data Analysts. They can work for companies that use AI in marketing, like tech firms or advertising agencies, or for organizations that want to improve their marketing efforts with AI.