What is Qualitative Research?

The American Psychological Association is a prominent professional organization based in Washington DC that advances psychology through research, practice and education. Founded in the late 19th century, the association supports a broad membership of researchers, clinicians, educators and students and plays a central role in shaping professional standards, ethical practice and evidence based approaches in psychological science.

Through its extensive portfolio of journals, conferences and educational resources, the association provides vital support for scholarly communication and professional development. Members gain access to leading research publications, continuing education opportunities and policy guidance that supports practice and research across clinical, educational and organizational settings. The association also maintains databases and resources that facilitate literature access and research synthesis for scholars and practitioners.

For students and early career professionals the association offers networking, mentoring and training that help build research skills and ethical competencies. Engagement with the organization can support career development, conference participation and awareness of funding and publication pathways. Overall the American Psychological Association serves as a central hub for advancing psychology, promoting public understanding of mental health and supporting the professional growth of those entering the field.

The What is Qualitative Research? program is a non-degree course offered by the American Psychological Association, taught in English and lasting several weeks. It's open to students with a pre-high school education level and is conducted online. This program introduces students to qualitative research methods.

The curriculum focuses on qualitative research, covering topics like data collection and analysis. Students develop skills in research design, data interpretation, and academic writing through interactive online modules and discussions.

Graduates can work as a Data Analyst, examining research findings, or as a Market Researcher, studying consumer behavior. They can also pursue careers as a Public Policy Analyst, using research to inform policy decisions, or as an Academic Writer, publishing research articles and books.