Bachelor in Advertising Creativity

Auckland University of Technology (AUT) is a contemporary New Zealand university located across multiple campuses in Auckland, established as a university in 2000 from a former technical college. AUT combines academic teaching, applied research and strong industry connections to prepare students for global careers. The university is recognized for innovation, interdisciplinary learning and a practical approach that equips graduates with workplace-ready skills.

AUT offers a wide range of undergraduate and postgraduate programs across technology, business, health, creative industries and sciences, supported by modern facilities and research centres. The university places emphasis on entrepreneurship, new technologies and collaborative problem solving, encouraging students to innovate and apply knowledge in real-world projects. AUT’s focus on employability is reflected in strong graduate outcomes and employer engagement.

International students are welcomed into a diverse campus community and benefit from support services, internships and industry partnerships that help launch careers in New Zealand and overseas. With a commitment to preparing adaptable graduates, AUT provides pathways for professional development, practical experience and international exchange. Prospective students should investigate program specifics, scholarship options and visa guidance to make informed application decisions.

The Advertising Creativity major within the Bachelor of Communication Studies is designed for students who are passionate about innovative advertising strategies and creative problem-solving. This program spans three years and is delivered in English, making it accessible for international students. It stands out as the only degree in New Zealand focused specifically on advertising creativity, providing a unique opportunity to learn from industry professionals.

Throughout the program, students will engage in hands-on projects that involve writing and designing advertisements for real clients. The curriculum covers essential skills such as copywriting, art direction, and visual communication. Students will also explore the advertising industry's role on a global scale, ensuring they are well-prepared for the fast-evolving media landscape. Collaborations with leading advertising agencies and guest speakers from companies like Google and Saatchi & Saatchi enrich the learning experience.

Graduates of this program can pursue various roles in the advertising field, including copywriter, art director, and digital strategist. They may find employment with top agencies or brands, leveraging their skills in creative communication and strategic planning. The program not only equips students with a professional portfolio but also fosters transferable skills applicable across multiple industries, making them versatile candidates in the job market.