Bachelor in Media Communication Studies Major

Media Communication Studies at CHA University's Department of Healthcare Convergence introduces students to the theory and practice of mass communication, journalism, digital media production, and public relations, framed within a broader healthcare convergence curriculum. Students study how information is created, edited, and distributed across print, broadcast, and digital platforms, along with media law, ethics, and audience analysis. Practical modules typically include content production, video and audio editing, social media strategy, and campaign design, preparing graduates for roles in broadcasting, journalism, corporate communication, and public relations. Given its placement within a healthcare-oriented department, the program also considers health communication specifically: how medical information is conveyed to the public, how hospitals and health organizations manage public image and crisis communication, and how digital media shapes patient education and health campaigns. This gives graduates a distinctive advantage for communication roles within hospitals, pharmaceutical companies, and public health agencies, alongside conventional media careers. The bachelor's degree is taught in English at CHA University in Pocheon, Gyeonggi-do, South Korea, and spans four years with entry available in the spring and fall semesters. Students work on writing, editing, and presentation skills throughout the program, along with research methods for studying media effects and audience behavior. By combining general communication training with a specialization in health-related messaging, the major equips graduates to work as communication officers, content producers, or public relations specialists in both media organizations and the wider healthcare and life-sciences sector.