Master in AI and Digital Media Production

Tuition fees are 24,950 GBP per year.

Program Focus

This Master's program teaches AI and digital media production. It explores Generative AI and new digital media. Students develop creativity, storytelling, and entrepreneurial skills. The goal is to prepare students for careers in digital content and communications.

What You Study

The course covers digital media production basics. Students gain confidence in video, podcasting, and animation. It teaches about Generative AI, its creative uses, and challenges like bias and privacy. Assignments involve working on creative briefs to produce storytelling packages. Students learn to test content strategy and gather audience insight.

Entry Requirements

This is a conversion course. No prior knowledge is required. Applicants need a 2:2 honours degree in any subject or an equivalent international degree. An IELTS score of 6.5 overall with 6.0 in all sub-skills is required, or an accepted equivalent. Professional experience may be considered if a degree is not held.

Cost and Dates

The yearly tuition fee is 24,950 GBP. The program duration is 1 year. Instruction is in English. Applications close at the end of August but may close sooner if places are filled. The start date is 28 September 2026.

Cardiff University, established in 1883 and located in the capital of Wales, is a research-led institution with a global reputation for high-quality, innovative scholarship. Home to more than 33,000 students, including over 9,000 international students from more than 100 countries, the university offers a vibrant, multicultural campus within a dynamic city. Teaching is informed by cutting-edge research, ensuring students learn from academic leaders who are active in advancing knowledge and addressing real-world challenges.

The university provides a wide range of undergraduate and postgraduate programs across faculties, with roughly 266 programs available that span the arts, sciences, engineering, business, and health disciplines. Cardiff emphasizes a student-centered approach, offering strong academic support, opportunities for study abroad, and industry partnerships that help students gain practical experience. Many undergraduates benefit from international exchanges and placements that enhance employability and global perspective.

Cardiff’s civic mission prioritizes community engagement, sustainability, and public good, with initiatives that contribute to regional health, wealth, and wellbeing. The campus environment supports extracurricular involvement, research internships, and student societies that enrich campus life. For international applicants seeking a research-intensive university in a welcoming capital city, Cardiff combines academic rigor, global connections, and extensive support services to help students thrive.