Applied Brand Strategy and Identity

Tuition fees for Applied Brand Strategy and Identity are 3,000 EUR per year.

In the Applied Brand Identity module, students explore semiotics, typography, image and colour to build a coherent visual language for a brand, producing a set of brand guidelines that translate strategy into design. The programme then moves to Applied Brand Strategy, where learners design full-scale brand communication plans, decide positioning, craft brand personality and voice, and map multi-channel campaigns. The final module, Applied Website Design & Development, teaches the process of planning, designing and publishing responsive websites, including basic HTML & CSS and prototyping techniques.

This part-time, fully online certificate is aimed at designers, marketers or business owners who need a deeper understanding of how brands are created and communicated. It suits those with a relevant honours degree or significant professional experience and prepares graduates for roles such as brand strategist, creative director, design manager or freelance professional.

Located in Ireland, Atlantic Technological University is a dynamic college that offers many advantages for international students. You will find a supportive community, excellent applied learning, and teaching environments that reflect the real needs of businesses and professions in the region. With a strong focus on innovation, ATU provides opportunities for you to make significant contributions to society.

ATU offers 179 programs, covering many subjects, including engineering, business, and medicine. Specifically, the college focuses on applied learning and research environments that cater to the needs of local industries. You can expect to learn from experienced faculty and engage with different departments, all while improving your English language skills.

In Ireland, you will experience a unique cultural setting with many activities to enjoy. You will be part of a community of 19,000 students, including 4,000 international students, creating a diverse and inclusive environment. The campus provides modern facilities, and the surrounding city offers many benefits, from historic landmarks to modern amenities, making it an ideal location for you to thrive and succeed.