Bachelor in Applied Business Psychology & Data Analytics

This program in Applied Business Psychology & Data Analytics is designed for students who are interested in understanding human behavior in business contexts. Over the course of seven semesters, you will gain insights into personal management, employee leadership, and change management. The program is offered in full-time and part-time formats, making it suitable for both traditional students and those looking to balance work and study.

The curriculum includes a mix of scientific subjects such as computer science and mathematics, alongside business-focused courses like controlling, management, and marketing. Starting from the fifth semester, you can choose a specialization in Marketing & Sales or Service Management. A key feature is the integrated semester abroad, which prepares you for the international job market by providing global exposure and networking opportunities.

Graduates of this program are well-prepared for various roles in industries such as marketing, logistics, and consulting. Job titles may include Business Analyst, Marketing Manager, or Human Resources Specialist. The skills acquired are transferable across sectors, allowing you to adapt to various career paths. With strong ties to local businesses, the program also facilitates internships and job placements, enhancing your employability upon graduation.