Bachelor in Business Psychology

Graduates of the Business Psychology programme have gone on to work in a range of sectors, including human resources, marketing, and consulting. The programme is taught in German and includes a work placement, practicum, and research laboratory

Students start with basics in psychology, methods, and economics, then move on to interdisciplinary content like project management and private business law. In later semesters, students specialize through electives and gain practical experience through projects and work placements. The programme culminates in a Bachelor's thesis, with students able to deepen their knowledge in further application modules. The WIP laboratory supports a wide range of experimental and qualitative studies, as well as group processes and eye-tracking studies. Business Psychology students can also gain support from the Student Administration Office (SSC) for queries about studying, examinations, and certificates.