Bachelor in Artificial Intelligence in Digital Marketing BSc (Hons)

Tuition fees are 17,500 GBP per year.

Unleash the Power of AI in Modern Marketing

The BSc (Hons) Artificial Intelligence in Digital Marketing at the University of Derby is designed for students who want to bridge the gap between technical AI development and strategic marketing application. In a landscape where machine learning drives customer behaviour prediction, automated targeting, and bespoke communication, this course positions you at the technological forefront of the industry.

Why Choose This Programme?

• CIM Accredited: Gain a respected qualification from the Chartered Institute of Marketing as you learn.
• Technical & Strategic Blend: Develop core programming and mathematical foundations alongside advanced digital marketing strategy.
• Industry-Ready: Master essential tools for personalisation, predictive analytics, and dynamic content management.
• Real-World Application: Work with cutting-edge technology in our specialised computing labs and the new International Business School.

Graduates will emerge as thought-leaders capable of navigating the ethical, societal, and practical dimensions of AI, ready to lead organisations through digital transformation and complex marketing challenges.

The University of Derby, established in 1851 and based in Derby, United Kingdom, combines a strong practical focus with supportive student services. With around 19,685 students and a welcoming international community, Derby offers career-oriented programs across business, engineering, health, arts and sciences. The campus is known for close links to local industry, applied research and professional training that help students develop workplace-ready skills.

Programs often feature placements, live client briefs and industry collaborations that give students hands-on experience and networking opportunities. Facilities include modern workshops, simulation suites and enterprise hubs designed to foster innovation and employability. Academic staff typically maintain strong professional connections, ensuring that teaching reflects current practice and employer expectations.

International students benefit from dedicated support including pre-arrival guidance, English language help and career services focused on internships and graduate employment. Derby’s manageable campus size, supportive teaching approach and emphasis on vocational outcomes make it a good fit for students seeking practical training and direct routes into employment. The university’s community-oriented setting supports both academic growth and personal development.