Bachelor in Marketing and Service Management

Marketing and Service Management Bachelor's Degree

This program is called Bachelor i markedsføring og serviceledelse. It is offered at the University of Inland Norway. The degree awarded is a certificate or diploma. The study duration is 3 years. Instruction is in Norwegian.

What You Will Study

This bachelor's degree prepares students for management roles in the trade and service industries. You will learn about service management, economics, customer relations, marketing, and digitalization. The program emphasizes practical experience through projects and guest lectures. It is a full-time study with mandatory attendance.

Admission Requirements

General university admission requirements are needed. For applicants with vocational training in sales, service, or tourism, there is a separate application route. The ordinary application deadline is April 15, 2026. A later deadline is August 10, 2026.

Career and Further Study

Graduates can work as key account managers, CRM advisors, or store managers. The degree also qualifies students for master's level studies in Norway and abroad. Students can choose to do an exchange semester abroad in their fourth semester. The program is located at the Rena campus.

The University of Inland Norway is located in Norway. It offers flexible education across six campuses. These campuses are Blæstad, Elverum, Evenstad, Hamar, Lillehammer, and Rena. The university also offers teaching in Kongsvinger and Tynset. It provides bachelor, master, and doctoral degrees. Shorter courses and year-long studies are also available. The university has a total of 15,257 students.

Research at the university is closely linked to its education programs. This ensures education is research-based. The university contributes new knowledge to important societal areas. It has a practical research profile. This supports knowledge-based working life and innovation. The university collaborates nationally and internationally. It offers English-language programs to attract international students. Many students also study abroad.

The University of Inland Norway is a key competence institution in its region. It actively collaborates with employers and society in Innlandet. The university is re-certified as a Miljøfyrtårn. This applies to the institution and all its study locations. It is known for hosting a prestigious research conference in leadership and business economics.