Bachelor in Advertising/Public Relations

Abilene Christian University (ACU) is a private Christian university in Abilene, Texas, founded in 1906. With about 5,731 students and 62 academic programs, ACU blends liberal arts and professional studies across arts and sciences, business, education, health, and theology. The university emphasizes faith-integrated learning and servant leadership, offering a values-driven environment that supports both academic development and personal growth.

Class sizes at ACU are typically small, allowing close mentorship from faculty and hands-on learning through internships, research projects, and community-engaged courses. Students benefit from modern facilities, career services, and experiential programs that prepare them for employment or graduate study. International students are part of a welcoming campus community and can access advising, orientation services, and campus ministries to support their transition and spiritual life.

Campus life at ACU includes active student organizations, service opportunities, and athletics that foster belonging and leadership. The university also provides resources for career placement, study abroad, and global engagement to help students gain international perspectives. For students seeking a faith-centered education with practical experience and close faculty support, ACU offers a balanced academic and community experience that prepares graduates for purposeful careers.

The Bachelor in Advertising/Public Relations at Abilene Christian University is a degree program for students who want to pursue a career in communications. This 4-year program helps students develop skills in media studies, digital media, and professional practice.

The curriculum includes subjects like media issues, introduction to race and media, media maker, communication design, and public relations writing. Students also develop hands-on skills through courses like student media lab and advertising campaigns.

Graduates of this program can pursue careers as advertising account managers, public relations specialists, social media managers, digital media planners, and communications coordinators. They can work in industries like advertising agencies, public relations firms, and media companies.