Master In Strategic Communication Public Relations

Tuition is 9,900 EUR for the 1.5-year program. Applications for the Sep 2027 intake are due by Aug 31, 2027.

Mastering the art of influence, this programme prepares professionals to navigate the complex intersections of media, corporate identity, and public discourse. Students gain a deep understanding of how to construct compelling narratives that resonate across diverse audiences, blending theoretical rigour with the practical demands of modern PR agencies and corporate communications departments.

Integrated Strategic Practice

The curriculum emphasizes the application of communication theory to real-world scenarios, ensuring that graduates are not merely observers of media trends but active participants in shaping public opinion. Key areas of focus include:

• Strategic campaign planning and crisis management.
• Advanced digital communication and social media strategy.
• Ethical considerations in global public relations.
• Brand storytelling and reputation management.

By engaging with contemporary case studies and industry-standard tools, participants learn to align organizational goals with public expectations, fostering long-term relationships between institutions and their stakeholders. Whether you aim to lead communications for a multinational corporation, a non-profit, or a political entity, this degree provides the technical expertise and critical thinking required to excel in a high-stakes, rapidly evolving field.

Academic Identity

The American College of Greece operates as a comprehensive educational institution that integrates a diverse range of academic disciplines. The university emphasizes an international perspective, drawing on both its historical roots and its commitment to modern pedagogy. By fostering a culture of inquiry, the institution prepares students to address contemporary global challenges within a supportive and inclusive environment.

Campus and Community

The campus is designed to serve as a hub for student activity and engagement. It offers a variety of spaces meant to facilitate learning, collaboration, and social interaction. For international students, the campus experience is characterized by:

• Opportunities for engagement in a multicultural student body
• Access to resources that support academic and personal development
• A localized focus on the vibrant life of Athens

International Student Context

The university is structured to support students from around the world, recognizing the unique needs of those pursuing their education outside of their home country. By providing a bridge between traditional Greek culture and an internationalized curriculum, the institution creates a distinct educational pathway. Students are encouraged to participate in various aspects of university life, ensuring they can make the most of their time in Greece while pursuing their academic goals.