Bachelor in Advertising

Middle Tennessee State University (MTSU) has grown to become the largest undergraduate university in Tennessee and is recognized for its diverse range of programs, including strong offerings in business, music, and the arts. One of MTSU's key strengths is its focus on practical, hands-on learning experiences, which prepare students for successful careers in their chosen fields. The university's strong connections with local industries and businesses provide students with valuable internships and networking opportunities. Additionally, MTSU is renowned for its vibrant campus culture, including a nationally recognized marching band and a thriving arts community. With a dedicated faculty and a commitment to fostering a sense of community and inclusivity, MTSU equips graduates with the skills and knowledge they need to excel professionally and make meaningful contributions to society.

Advertising professionals inform the public about goods and services and encourage audience action though advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design, and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.