Bachelor in Advertising

Syracuse University is a private research university in Syracuse, New York, founded in 1870. With around 20,500 students and over 4,300 international students, the campus blends an active student life with strong research and professional networks. Its compact urban setting offers convenient access to cultural venues and internships across the Northeastern United States, while maintaining a welcoming community atmosphere for students from many countries.

Academics at Syracuse cover more than 200 programs across arts and sciences, engineering, business, communications and more, with interdisciplinary opportunities that encourage applied learning. Students work with experienced faculty in well-equipped labs, studios and media centers, and benefit from research projects, co-op placements and study abroad options. The university emphasizes experiential learning, career readiness and leadership development to prepare graduates for global careers.

International students find robust support through orientation, advising, language resources and cultural organizations, plus career services that connect students with employers and alumni. A vibrant campus life includes clubs, athletics and community engagement that help newcomers build networks and confidence. For students seeking a balance of academic rigor, practical experience, and a diverse, close-knit campus, Syracuse offers a supportive environment to grow academically and professionally.

The Bachelor in Advertising at Syracuse University is a 4-year program that explores the many facets of communication in advertising. Students learn about copywriting, media planning, strategy, and research while creating professional ad campaigns and presentations. This degree is rooted in the liberal arts and helps students develop skills in managing and producing for mass media and public communications.

The curriculum includes courses like Integrated Advertising Campaigns, The Big Idea in Advertising, and Conceptual and Creative Thinking in Media Planning. Students also take Introduction to Graphic Design and Diversity and Media Issues, which help them develop a well-rounded understanding of the advertising industry. The Portfolio I, II, and III courses allow students to showcase their work and build a professional portfolio.

Graduates of this program can pursue careers as Advertising Managers, Media Planners, Copywriters, or Creative Directors. They can work in advertising agencies, media companies, or corporate communications departments. With a strong foundation in advertising, graduates can succeed in a variety of roles within the industry, from creating ad campaigns to managing media budgets.