Bachelor in Business Analytics - Digital Marketing

Benedictine University in Lisle offers a values-based, student-centered education in the Chicago metropolitan area. Founded in 1887, the university combines small class sizes and personalized attention with a focus on ethical development and community service. The campus atmosphere encourages close faculty-student relationships and hands-on learning, making it a welcoming option for students who prefer a supportive, guided academic experience.

Programs span liberal arts, professional studies and graduate offerings, with emphasis on critical thinking, leadership and practical skill-building. Faculty frequently bring real-world perspectives into the classroom, and experiential opportunities such as internships, community projects and research help students apply learning to meaningful outcomes. The university’s size supports individualized advising and a clear pathway to career readiness.

International students benefit from tailored support services, including assistance with immigration processes, English language resources and integration activities that connect newcomers with campus life. Proximity to Chicago creates access to a wide range of cultural and professional opportunities, while the Lisle campus maintains a close-knit community feel. Applicants seeking a principled, student-focused environment will find Benedictine a strong match.

The Bachelor in Business Analytics - Digital Marketing is a degree program for students who want to learn how to analyze data and make informed business decisions. This 4-year program helps you develop a solid education in analytical tools, statistics, and marketing, preparing you for a career in corporate management or consulting.

The curriculum covers basic analytical tools like Excel, SQL, and SAS, as well as specialized tools like ArcGIS and XLMiner. You'll also study management, marketing, and business intelligence to become a well-rounded graduate who understands both data and human components of successful businesses. Our program will help you acquire the skills to transform data into actions and business insights.

Graduates of this program can pursue careers as business analysts, marketing managers, financial planners, project managers, or investment bankers. They can work in companies, banks, or consulting firms, applying their knowledge of business analytics to drive decision-making and improve business performance.