Bachelor in Marketing

Tuition fees for Bachelor in Marketing are 38,582 USD per year.

The Bachelor in Marketing at University of Massachusetts Amherst is for students who want to learn about marketing. It's a Bachelor degree that takes a few years to complete and helps students develop skills in marketing and business.

The curriculum includes subjects like marketing research, consumer behavior, and marketing management. Students will learn how to analyze data, create marketing campaigns, and work with teams to solve marketing problems.

Graduates can work as Marketing Managers, Brand Managers, Market Research Analysts, or Sales Representatives in companies like advertising agencies, retail businesses, or tech firms.

University of Massachusetts Amherst is a large, research-focused public university located in Amherst Center and founded in 1863. With over 32,000 students and roughly 69 academic programs, it blends a broad liberal arts tradition with strong STEM, business, and public policy offerings. The campus combines historic New England charm with modern facilities, creating an engaging environment for classroom learning, student clubs, and creative pursuits.

Academically, UMass Amherst offers a variety of undergraduate and graduate pathways, research opportunities with faculty, and interdisciplinary centers that connect students to real projects. International students will find robust support services, language assistance, and advising to help navigate admissions, visas, and academic planning. The campus culture encourages hands-on learning through labs, co-ops, fieldwork, and community engagement across the Pioneer Valley.

Career development is central, with strong employer connections, internship programs, and an active career center that helps students prepare for global job markets. Living in Amherst gives access to a welcoming college town, reasonable housing options, and easy travel links to Boston and New York for internships and cultural experiences. For international applicants seeking a comprehensive American research university with diverse programs and practical pathways to careers, UMass Amherst is a compelling choice.