Bachelor in Consumer Behaviour And Marketing

Tuition fees are 35,284 USD per year. Applications for the Sep 2027 intake close on Jun 30, 2027.

The Bachelor in Consumer Behaviour And Marketing at the University of Reading is a degree program for students interested in marketing and consumer behavior. This 3-year program helps students develop a strong understanding of marketing principles and consumer behavior. Students gain a Bachelor degree in this field.

The curriculum includes core modules such as Applied Marketing and Management, Consumer Attitudes and Behaviour, and Marketing Strategy. Students also learn about research methods, data analysis, and branding theory. Optional modules allow students to explore topics like financial management, food retail marketing, and human resource management.

Graduates of this program can pursue careers as Marketing Coordinators, Consumer Insights Managers, Brand Consultants, Digital Marketing Managers, or Market Research Consultants. They can work in various industries, including food retail, marketing communications, and entrepreneurship.

The University of Reading is a research-led institution in the United Kingdom with a comprehensive portfolio of undergraduate and postgraduate programmes across arts, sciences, business and the social sciences. Founded in the early 20th century, the university combines longstanding academic traditions with modern facilities and a diverse student community. Its scale and breadth make it suitable for students seeking strong academic support and a wide choice of study paths.

Reading's campus environment supports study and wellbeing with extensive libraries, laboratories and sports facilities, alongside active student societies and career services. The university welcomes a large international cohort and offers specialist resources for overseas students, including orientation, language support and employability workshops. Proximity to London and efficient transport links provide additional cultural and professional opportunities without sacrificing a campus-based student experience.

Students benefit from research-informed teaching, industry links and opportunities for placements, exchanges and postgraduate study across many disciplines. Dedicated career services and employer connections help graduates transition into work in the UK and internationally. For prospective international students looking for a well-rounded university with strong academic offerings, a supportive campus community and good global links, Reading presents a compelling option.