Bachelor in E-Commerce

Rosenheim Technical University of Applied Sciences is a practice-oriented institution in Bavaria, offering a portfolio of applied bachelor and master programs across engineering, business, IT, design and health sciences. Founded as a modern applied university, TH Rosenheim serves around 7,400 students, including a significant international cohort, and emphasizes hands-on learning and industry relevance within a scenic Alpine region.

The university maintains strong partnerships with regional and international companies, enabling applied research projects, internships and dual-study pathways that integrate academic learning with workplace experience. English-taught programs such as Applied Artificial Intelligence and International Wood Technology reflect TH Rosenheim's commitment to globalised curricula, while small class sizes and up-to-date facilities support practical skill development.

Students benefit from targeted support for international applicants, orientation activities and career services that facilitate professional entry in Germany and beyond. The surrounding region offers a high quality of life and excellent opportunities for outdoor recreation, complementing an educational model focused on employability. For prospective students seeking applied, industry-connected education in Germany, TH Rosenheim combines technical depth with practical experience and strong student support.

The Bachelor in E-Commerce at Rosenheim Technical University of Applied Sciences is a 3.5-year program for students who want to learn about online business. It's taught in English and open to high school graduates. This program helps students learn about the latest e-commerce trends and technologies.

The curriculum includes subjects like marketing, finance, and logistics. Students develop skills in data analysis, digital marketing, and project management. They also work on real-world projects to gain hands-on experience in e-commerce.

Graduates can work as E-Commerce Managers, Digital Marketing Specialists, Business Development Managers, or Logistics Coordinators. They can find jobs in retail, manufacturing, or technology companies, such as Amazon, Google, or Siemens.