Bachelor in Electronic Commerce (Cross-border E-commerce)

Zhejiang University of Finance and Economics (ZUFE) in Hangzhou is a specialist institution with a clear focus on finance, economics, management and business-related disciplines. With multiple campuses and a student body numbering in the tens of thousands, ZUFE combines academic programmes with extensive industry partnerships, internships and exchange opportunities. Its location in Hangzhou, a dynamic economic and technology centre, offers students exposure to innovative companies and a thriving urban lifestyle.

The university provides a range of undergraduate, master’s and doctoral programmes across economics, finance, law and applied sciences, supported by research centres and modern facilities. ZUFE emphasises graduate employability and practical learning, encouraging dual degrees, internships and collaboration with multinational firms. Student services include international student support, career guidance and extracurricular activities that build professional skills and cross-cultural awareness.

International applicants looking for strong career prospects in business, finance or public policy will find ZUFE’s network and location attractive. The university combines rigorous academic training with real-world experience in one of China’s most dynamic cities, making it a good fit for students aiming to pursue careers in finance, consulting, entrepreneurship or advanced study. Supportive campus services and structured internship pathways help international students integrate and build professional confidence.

The Bachelor in Electronic Commerce at Zhejiang University of Finance and Economics is a 4-year degree that focuses on cross-border e-commerce. It's taught in English and helps students understand online business and international trade.

The curriculum covers subjects like e-commerce platforms, digital marketing, and international logistics. Students also learn about payment systems, supply chain management, and cross-cultural communication. The program includes hands-on components like creating e-commerce websites and developing marketing campaigns.

Graduates can pursue careers as E-commerce Managers, Digital Marketing Specialists, Supply Chain Managers, or International Trade Consultants. They can work in various industries, including retail, technology, or logistics, and can be employed by companies like Alibaba or Amazon.