Bachelor in E-commerce (Chinese-taught)

Xidian University in Xi’an is a leading public research institution with a strong reputation in electronic and information engineering. Founded in 1931, Xidian combines deep disciplinary strength with a broad academic portfolio spanning undergraduate to doctoral study. The university is recognized nationally for areas such as electronic science and information engineering, and it hosts a wide range of research centers and doctoral disciplines that support innovation and applied research.

Xidian emphasizes industry collaboration and international partnerships, maintaining joint laboratories and cooperative programs with global technology companies and over 130 institutions worldwide. This creates plentiful opportunities for applied projects, internships, and exchange programs that enhance students’ technical skills and employability. With more than a hundred undergraduate majors and numerous graduate programs, the university prepares students for careers in telecommunications, computing, electronics, and emerging fields in information technology.

Campus life offers a supportive residential environment with a variety of dorm options and reasonable boarding fees, plus student services focused on safety and welfare. Internationalization initiatives ensure that overseas students can access English-taught courses and integration support. For students seeking rigorous technical training within a research-intensive university and strong industry links in China, Xidian delivers a focused, career-oriented educational experience.

The Bachelor in E-commerce is a degree program for international students taught in Chinese, offered by Xidian University in China, taking several years to complete, and helping students gain a strong foundation in e-commerce and business.

The curriculum covers subjects like marketing, logistics, and supply chain management, helping students develop skills in online marketing, data analysis, and business strategy, with hands-on components like e-commerce platform development and digital marketing campaigns.

Graduates can pursue careers as E-commerce Managers, Digital Marketing Specialists, Supply Chain Managers, Business Development Managers, or Market Research Analysts, working in industries like retail, technology, or logistics, for employers like e-commerce companies, marketing agencies, or tech startups.