Bachelor in Business Administration

The University of Vienna, established in 1365, is one of Europe’s oldest and most comprehensive research universities, enrolling around 44,665 students with an international community of roughly 15,871. With nearly a century and a half of academic traditions and broad disciplinary breadth across humanities, natural sciences, social sciences and law, the university combines historic campus life with modern research infrastructure. Its program portfolio spans numerous undergraduate and graduate pathways, attracting scholars interested in rigorous scholarship and a multicultural study environment.

Research and teaching at the University of Vienna are characterized by strong academic freedom, interdisciplinary collaboration and significant international engagement. The institution’s profile includes numerous internationally recognized scholars and a record of high-impact publications. Academic programs emphasize critical thinking, research training and language diversity, and international students can access a range of support services and English-language options alongside German-taught courses.

Studying in Vienna offers cultural richness, extensive public transport and proximity to Europe’s academic and professional networks. The university supports career development through research assistantships, internships and partnerships with regional institutions. For prospective international students seeking a deeply historic yet research-intensive European university, the University of Vienna combines scholarly prestige, diverse study options and vibrant city life to support academic and professional ambitions.

The Bachelor in Business Administration is a degree program for students interested in business and management. This program is taught in German at the University of Vienna and takes 3 years to complete. Students learn about key areas of business administration, including economics, business mathematics, and statistics.

The curriculum covers topics like business law, information technology, and business English. Students develop skills in areas like management, marketing, and financial management. They also learn about quantitative methods, economics, and sociology. The program includes a specialization phase where students can focus on areas like management and consulting, production and logistics, or marketing management.

Graduates can pursue careers as management consultants, financial analysts, or marketing managers. They may work in roles like business development manager, operations manager, or human resources manager. Other potential job titles include business analyst, investment banker, or entrepreneur.