Bachelor in Marketing

The tuition fee is 47,590 USD per year, while the deadline to apply for the Aug 2027 intake is May 1, 2027.

The Bachelor in Marketing at Arcadia University is a 4-year degree for students interested in marketing and business. This program teaches students how to connect organizations with consumers and stakeholders, understanding their needs and wants.

The curriculum covers human behavior, data analysis, and strategic marketing campaigns. Students learn about product, price, distribution, and promotions through coursework, internships, and capstone projects, applying their knowledge to real-world issues.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, Advertising Specialists, or Sales Representatives, working for companies such as advertising agencies, market research firms, or consumer goods manufacturers.

Arcadia University in Glenside is a small, vibrant campus with a long academic tradition dating back to 1853 and a strong emphasis on experiential education and global engagement. With a compact student body and an international outlook, Arcadia supports intimate class sizes, close faculty mentorship and a curriculum that encourages study abroad, service learning and applied research as central elements of the undergraduate experience.

The university offers a variety of undergraduate and graduate programs across arts, sciences and professional fields, emphasizing hands-on projects, internships and global study opportunities that expand real-world skills. Arcadia s approach integrates classroom learning with off-campus placements and study abroad options, helping students build professional networks and practical experience that enhance employability and cultural competence.

International students find a supportive community, targeted orientation services and opportunities to engage in research, internships and campus life. Arcadia s international partnerships and study abroad infrastructure make it an appealing choice for students seeking a personalized liberal arts education with strong global pathways and experiential learning that prepares graduates for diverse careers and civic leadership.