Bachelor in Integrated Marketing Communication

West Virginia University (WVU) has evolved into a prominent research university, offering a diverse array of academic programs and fostering a vibrant campus life. WVU provides a wide range of undergraduate, graduate, and doctoral programs across various fields, including the arts, humanities, social sciences, business, and STEM disciplines. The university's strong ties to its Appalachian heritage and dedication to community engagement are notable features, as seen through its initiatives to address regional challenges and contribute to the economic development of the state. With a combination of rigorous academic offerings, a vibrant campus atmosphere, and a strong sense of community, West Virginia University continues to provide students with a comprehensive educational experience and opportunities for personal and professional growth.

The Integrated Marketing Communications program is a wholly online, major offered by the Reed College of Media. This major combines the complementary business and communications fields of advertising, marketing and public relations. As such, students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders. Students will learn about ethical, legal and socially responsible considerations in such efforts and will demonstrate an understanding of research, data, diverse audiences and inclusive practices.