Bachelor's in Marketing

Salisbury University has evolved into a hub of intellectual curiosity and cultural diversity. With a scenic campus and a focus on fostering close-knit relationships between faculty and students, Salisbury provides a supportive environment for learning and personal growth. The university stands out for its comprehensive range of undergraduate and graduate programs, spanning arts and sciences, business, education, and health. Emphasizing experiential learning, Salisbury encourages students to apply classroom knowledge to real-world scenarios. Beyond academics, Salisbury University is celebrated for its vibrant campus life, offering a myriad of student organizations, cultural events, and athletic activities. Committed to preparing students for global citizenship, Salisbury University instills the values of critical thinking, social responsibility, and leadership, shaping individuals who contribute meaningfully to society.

Whether you’re going door to door to raise funds for a student organization or selling an item of your own to earn cash, you have to know who would want what you’re offering and how much they’d pay for it. When you know how to excite the right customers into making a purchase, the price is always right. Marketing is the business process that organizations use to link its goods, services and ideas to customer needs. Through this process, an organization determines what products it will offer, how to communicate information about its products and how to make its products available to customers. With a marketing degree from Salisbury University, you can greatly build on those fundamental skills. Our program’s selling point is that SU has been ranked among the top schools for professional sales education. Courses cover topics such as advertising, sales, market research, product planning, purchasing, transportation and public relations. When you major in marketing, you’ll learn how to identify and target customers, create effective promotions, recognize current and future markets, and respond to international markets and cultures.

Salisbury University is a dynamic academic institution fostering an environment of innovation and inclusivity. Recognized for its student-centered approach, Salisbury prioritizes hands-on learning experiences that transcend traditional boundaries. The university's commitment to excellence is reflected in its diverse range of programs, empowering students to explore their passions and prepare for impactful careers. With a vibrant campus culture, Salisbury University is not just an educational institution but a community that nurtures personal growth, critical thinking, and global citizenship.