Bachelor in BBS MARKETING (MKT)

Tuition is 17,523 USD per year.

Degree Overview

Students develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context. Learn to work with a wide range of both established and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, as well as the evolving roles of AI and metaverse applications in modern marketing. This degree also helps students to understand, where, when, and how to spend marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole.

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty, a blend of local and international experts, bring extensive experience in areas such as online retailing, digital marketing, SME marketing, and consumer behaviour, offering students practical and strategic insights into real-world marketing. They bring profound insights into the practicality and complexity of the Marketing subject.

Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers the opportunity to undertake specialist options in subjects so students can focus their degree according to their own strengths and interests. Students also gain insights into Business as a whole, taking key modules in Management to complement their Marketing studies. The opportunity to take a work placement in a multinational or Irish firm for a year (subject to availability) provides students with practical business work experience that can enhance their employability following graduation. Alternatively, a study year abroad allows students to gain insights into another culture.

Maynooth University sits just 25 kilometres from Dublin in County Kildare, combining the calm of a historic college town with easy access to Ireland's capital. Founded in 1795 and now one of the nation’s fastest growing universities, Maynooth hosts a diverse community of more than 17,600 students, offering a welcoming campus that blends tradition and modern facilities. International students find a compact, navigable environment that supports focused study while remaining close to internships, cultural sites and the business hub of Dublin.

Academically, Maynooth is recognised for research-informed teaching across humanities, sciences and social sciences, with personalised class sizes that help students build strong relationships with faculty. The university emphasises employability and practical learning, connecting students with local employers and research projects that reflect Ireland’s vibrant economy. Student services include language support, career guidance and a range of clubs and societies that ease the transition to university life and foster friendships across cultures.

For prospective international applicants, Maynooth offers an environment that balances academic rigour with pastoral care and a clear route to professional networks. Affordable living compared with central Dublin, efficient transport links and active student support make it a practical choice for those seeking quality education in Ireland. Whether aiming for research, professional qualification or further study, Maynooth presents a focused, student-centred pathway with strong links to industry and community life.