Master in Brand Equity Management: aree tematiche

At Libera Università di lingue e comunicazione IULM-MI, tuition fees are 10,806 EUR per year.

The Strategia e Identità Visiva della Marca module focuses on strategic and operational skills to build, measure, and grow brand equity in competitive and international contexts, integrating marketing, communication, and data analysis to guide positioning and product portfolio development.

Students explore consumer needs, values, and behaviors, design coherent brand offers and architectures, and manage integrated communication across traditional and digital channels. Delving into research and measurement tools, a strong emphasis is placed on contemporary customer insight and brand experience models.