Master in Business Administration - Marketing

Laurea University of Applied Sciences, founded in 1991 and operating across multiple campuses in the Helsinki-Uusimaa region, is known for its Learning by Developing model that integrates academic study with real-life projects. Serving over 10,000 students, Laurea focuses on applied education in fields such as social services, health care, business management and hospitality. The institution emphasizes close cooperation with regional partners to ensure that learning is practice-oriented and aligned with labour market needs.

Degree programmes at Laurea combine classroom learning with project work, internships and collaborative RDI activities, giving students frequent opportunities to solve authentic challenges alongside employers and public-sector organisations. The university has received external recognition for quality and maintains strong links to local businesses and service providers, which helps graduates transition smoothly into professional roles.

International students find an inclusive atmosphere and extensive student support services, including career guidance and help building a professional network in Finland. Laurea's applied approach, regional partnerships and alumni base make it especially suitable for students who want to develop practical skills, gain work experience during studies and pursue careers in service-oriented sectors across the Nordic region.

This Master’s program in Business Administration with a specialization in Marketing is designed for students who aspire to take on leadership roles in marketing and general management. The program spans four semesters, allowing for both full-time and part-time study options. It is particularly suited for individuals who thrive in dynamic environments and seek to develop innovative strategies in a digitalized world.

The curriculum integrates essential marketing principles with advanced business administration concepts. Students will engage with current topics such as digital marketing, consumer behavior, and sustainability. The program also includes elective modules that allow students to tailor their studies to their interests, enhancing their practical skills through real-world applications and partnerships.

Graduates of this program can pursue various roles in marketing and management, including positions such as Marketing Manager, Brand Manager, and Project Manager. They are well-prepared to work in diverse industries, leveraging their skills in digital marketing, business development, and strategic consulting. The program also opens pathways for international opportunities, particularly through the option of studying abroad.