Master in Business and Digital Analytics

This master's programme in Business and Digital Analytics at the University of Lodz, in Łódź, Poland, is taught in English, runs for four semesters, and starts on 2026-10-01, with an application deadline of 2026-07-20. It is aimed at people who want to work in international and intercultural settings, whether inside global corporations or in companies operating on domestic markets. The curriculum addresses two connected areas of demand in the labor market: building competence in the digital environment, including Industry 4.0 and the internet, and developing the ability to analyze and evaluate how an organization operates, with an emphasis on improving efficiency. The programme frames business success as depending on combining creativity and critical thinking with innovation, analytical skill, and empathy, together with the ability to make accurate decisions quickly. Access to reliable data and information runs through all of these areas. In an environment where misinformation is common, the ability to judge a situation using credible data is treated as central to effective management, reflected in the idea that something cannot be managed unless it is measured, a principle the programme presents as especially relevant to the digital economy. Because the knowledge and skills covered can be applied across sectors, graduates of Business and Digital Analytics are expected to find employment in companies known for professional, modern management and for operating in international, multicultural environments, in roles spanning data analysis, digital strategy, and business operations.