Bachelor in Business and Marketing

New York University Shanghai (NYU Shanghai) is a distinctive Sino-American university that combines NYU’s global network with local insight and energy. Established through a partnership with East China Normal University, the campus delivers an English-language liberal arts and sciences education while encouraging students to develop Chinese proficiency as part of their graduation pathway. The result is a rigorous, globally oriented curriculum designed to prepare graduates for careers that bridge cultures and markets.

Academics at NYU Shanghai emphasize critical thinking, interdisciplinary exploration, and research across the humanities, social and natural sciences, and mathematics. Students learn from international faculty and benefit from access to NYU’s extensive library and research resources, modern labs, and a range of roughly thirteen undergraduate and professional programs. The main Pudong campus offers sizable teaching and study spaces, an auditorium and colloquium venues, and technology-rich classrooms that keep the campus connected to NYU’s global system.

Student life balances academic intensity with practical living arrangements and extracurricular engagement. Residence halls provide single, double, or triple rooms with communal facilities and student mentors; dining, clubs, volunteer programs, and athletics expand personal and professional networks. Situated in Shanghai, a major global hub for finance, culture, and innovation, NYU Shanghai gives international students daily language and internship opportunities and a dynamic urban context for career development and cross-cultural learning.

The Bachelor in Business and Marketing at New York University Shanghai is a 4-year program that helps students develop intellectual skills to succeed in the global business environment. It's ideal for students who want to pursue a career in business and marketing. The program's main advantages include a broad overview of business fields and the opportunity to explore areas in greater depth.

The curriculum covers subjects like marketing management, customer insights, brand management, and finance, with a focus on developing skills like problem-solving, critical thinking, and communication. Students gain a deeper understanding of the modern global business environment and its economic structure, as well as disciplinary skills in economics and statistics.

Graduates can pursue careers like Marketing Manager, Business Analyst, Operations Manager, Financial Analyst, or Management Consultant, in industries like finance, retail, or manufacturing. They can work for employers like multinational corporations, startups, or non-profit organizations, applying their knowledge and skills to drive business success.