Master in Business Marketing

Tuition fees are 44,480 AUD per year.

Deep-dive into the mechanics of market research and the psychological drivers of consumer behaviour, while learning to craft high-impact advertising campaigns that resonate in a digital-first economy. This major is built for students who view business not just as a series of transactions, but as a creative canvas for shaping influence and driving social impact.

Designed for Flexibility

As part of the broader UTS Bachelor of Business, this path allows for a deliberate, two-stage academic journey. You spend the initial year building a robust foundation in core business disciplines—finance, management, and economics—before pivoting toward your marketing specialisation in the second year. This structure ensures that when you begin your deep-dive into marketing strategy, you do so with a comprehensive understanding of the entire business ecosystem.

• Applied Learning: Conclude your studies with a capstone project that forces you to bridge theoretical frameworks with real-world business challenges.
• Strategic Focus: Move beyond basic promotion to master the ethics, sustainability, and data-driven decision-making that define the next generation of marketing leaders.
• Career-Ready: From brand management to e-commerce and digital strategy, the curriculum is explicitly mapped to the high-demand roles currently shaping the global marketing landscape.