Business (Marketing)

Tuition is Canadian: $2749.92 tuition for 2 Terms (2026-27 estimate). Figure is for the stated number of terms as printed on the programme's own tuition estimator, not confirmed to equal one full year in every case (see recon.json)., while applications for the Sep 2027 intake close on May 1, 2027.

The Business (Marketing) program at Conestoga College is a two-year diploma for students seeking a high-level overview of the marketing industry. It focuses on fundamental marketing principles, giving graduates hands-on skills for employment. The program offers courses in advertising, graphic design, and sales, while developing teamwork and communication skills.

The curriculum includes courses like Introduction to Business, Marketing I, and Digital Assets and Video Marketing. Students also develop skills in market research, sales, and marketing communications, and participate in the design and presentation of a marketing plan. The program is accredited by the Canadian Professional Sales Association (CPSA) Institute, providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation.

Graduates can pursue careers as Marketing Assistants, Sales Consultants, Advertising Coordinators, Digital Marketing Coordinators, or Marketing Researchers. They can work in various industries, including marketing firms, advertising agencies, and retail companies, helping businesses develop and implement effective marketing strategies.

Conestoga College is a well-regarded public college based in Kitchener, Ontario, offering more than 200 programs across fields such as engineering, business, health sciences, information technology, media and design. Established in 1967, the college serves roughly 16,000 full-time students and around 1,800 international students, and delivers applied training through multiple campuses across the Waterloo Region. Conestoga emphasizes career-focused education designed to equip students with job-ready skills.

The college is known for hands-on learning, modern labs and close ties to local industry, which support co-op placements, internships and employer-led projects. Program options include certificates, diplomas, degrees and postgraduate credentials, allowing clear progression routes for students seeking technical expertise or academic advancement. Strong employer partnerships and a focus on experiential learning help graduates transition smoothly into regional and national job markets.

International applicants can expect comprehensive admission guidance, orientation programs and student support services that address academic, language and settlement needs. Conestoga’s career services and alumni network aid job search and professional development, while campus life offers clubs and activities to build community. Prospective students should explore program-specific entry requirements, co-op options and scholarship opportunities to plan a practical and rewarding pathway.