Bachelor in BUT - Information communication Parcours publicité

For Bachelor in BUT - Information communication Parcours publicité, tuition costs 178 EUR per year.

The BUT Information communication – Parcours Publicité (University Bachelor of Technology in Information and Communication – Advertising) is a three-year professionally oriented degree that covers the theory and practice of advertising across traditional and digital media. Students study consumer psychology, brand strategy, creative concept development, media planning, copywriting, digital advertising tools, and campaign measurement. The program combines analytical and creative approaches, training students to develop effective advertising solutions for clients across multiple channels. IUT de Paris – Rives de Seine, affiliated with Université Paris Cité and located in Paris, France, offers this bachelor-level program over 3 years at an annual tuition of 178 EUR, with instruction delivered in French starting in September. Graduates work in advertising agencies, media buying companies, in-house marketing departments, and digital communication firms as account executives, media planners, copywriters, and campaign managers.