Bachelor in BUT - Information communication Parcours publicité

At I.U.T Nancy-Charlemagne - Université de Lorraine, tuition costs 178 EUR per year.

Delivered in French at I.U.T Nancy-Charlemagne - Université de Lorraine in Nancy, France, the BUT - Information communication Parcours publicité (Information and Communication — Advertising pathway) is a three-year bachelor program. Advertising as a field of study covers the conception, production, and distribution of persuasive commercial communication across traditional and digital media. Students examine advertising strategy, consumer psychology, copywriting, visual communication, media planning, and the regulatory environment governing commercial messages. Creative workshops and professional projects are integral to the program, reflecting the practical and collaborative nature of work in advertising agencies and marketing departments. Graduates can pursue careers as advertising account executive, copywriter, media planner, or brand communications officer. The degree also provides a basis for further study in communication, marketing, or media studies. Yearly tuition is 178 EUR, and intake is each September.