Customer Journey Optimisation

The Customer Journey Optimisation program is a non-degree course for marketing professionals, offered in English, and lasts one year. It helps students enhance their skills in customer journey optimisation, ideal for those balancing work commitments.

The curriculum covers creating customer journey maps, gathering and analyzing data, and identifying trends to enhance customer satisfaction. Students engage in practical assessments, applying their learning to real-world scenarios, and gain insights into data-driven strategies.

Graduates can pursue roles such as Marketing Manager, Brand Manager, or Marketing Communications Manager. The skills acquired are transferable across various industries, including retail, technology, and services, and can lead to further qualifications like the CIM Level 7 qualifications.