PhD in Data Driven Multi Criteria Decision Making With Marketing Applications (phd)

At University of Portsmouth, applications for the Sep 2027 intake close on Aug 31, 2027, while tuition comes to 17,000 GBP per year.

Students who thrive on data-driven research and have a keen interest in social media marketing and Internet technologies will excel in this PhD project, supervised by Professor Alessio Ishizaka and Dr. Giovanni Pino. The project will focus on developing a data-driven multi-criteria decision method based on sentiment analysis, with a specific application in marketing. The research aims to enhance the field of multiple-criteria decision analysis by incorporating sentiment analysis from social media, aiding in the development of new products and services. Secondary data will be collected from social media, providing a rich source of consumer preferences and emotions.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.