Bachelor in Marketing and Business Management

Abertay University in Dundee is a compact, innovative institution with a global reputation for pioneering programs in video games, cyber security, and applied technology. Founded in 1888, Abertay blends strong academic teaching with a distinctly vocational focus, offering a practical curriculum and active industry engagement. Students benefit from studios, labs, and project-based modules that reflect current practice across design, informatics, business, and applied sciences.

With around 4,500 students, Abertay provides a close-knit campus experience and extensive support for international learners, including visa guidance, orientation, and tailored welfare services. The university’s long-standing partnerships with games studios, tech firms, and public sector organisations create opportunities for placements, live projects, and collaborative research. Dundee itself is a creative, affordable city with growing tech and cultural sectors, making it an appealing base for study and part-time work.

Abertay graduates often move into high-impact roles in gaming, cyber security, software development, and data-driven industries thanks to industry-aligned modules and strong employer links. Prospective students should explore specific program content, placement options, and research projects to match their ambitions. For international applicants, early engagement with the admissions and international offices will help clarify entry requirements, English language expectations, and scholarship or funding opportunities.

The Bachelor in Marketing and Business Management at Abertay University is a degree for students seeking to learn marketing strategies and business management principles. This 3-year program helps students develop essential skills. Its main advantages include practical projects and industry collaborations.

The curriculum covers marketing channels, digital marketing techniques, and brand management. Students develop skills in case studies, real-world applications, and hands-on learning through guest lectures and internships.

Graduates can pursue careers as marketing managers, business analysts, brand strategists, market researchers, or business development managers. They can work in various industries, including marketing, brand management, and business development.