Bachelor in Digital Marketing

Tuition costs 7,100 PLN per year.

Digital Marketing at Collegium Civitas is a bachelor's program lasting three years across six semesters, taught in English in Warszawa, Poland. Yearly tuition is PLN 7,100. The program is built around the digital industry, described by the university as one of the fastest-growing branches of the economy. Its curriculum is shaped in cooperation with employers, aiming to raise the quality and competence of future specialists in internet marketing. According to Professor Małgorzata Baran, Head of the Department of Management at Collegium Civitas, the program responds to the specific needs of the industry and is meant to support students' future professional careers. The growth of digital technologies and the shift toward multi-channel sales have increased demand for specialists and managers who understand e-commerce and online marketing. The Digital Marketing program is designed to prepare graduates for jobs in enterprises and institutions in roles connected to internet marketing, such as e-marketing specialist positions. Coursework covers how to use digital media, including social media and other online communication channels, to reach audiences of potential customers, as well as how internet use itself has evolved over time among users in Poland and internationally. Beyond marketing-specific content, digital marketing programs typically also touch on consumer behavior, data-driven campaign analysis, content strategy, and the tools used to plan and measure online advertising. Warszawa, as Poland's capital and largest business center, offers a strong environment for students interested in internships and early-career roles connected to the country's growing digital economy.