Bachelor in Digital Marketing

For Bachelor in Digital Marketing, tuition costs 3,400 PLN per year; applications are due 2026-07-13.

Digital Marketing at the University of Lodz is a bachelor's program spanning six semesters, taught in English in Łódź, Poland. Classes start on October 1, 2026, with an application deadline of July 13, 2026. The program, framed around Digital Communication and Social Media in Management, focuses on digital communication in a broad sense, with particular emphasis on social media. Its curriculum is built to be practical, aiming to keep classes engaging while ensuring the knowledge students receive stays current with a fast-moving field. Experts who work in the digital space day to day, along with specialists in social media, have contributed to shaping the program and to teaching within it. The program's council also includes representatives from companies in the digital and social media industries, connecting classroom content to current industry practice. Digital marketing as a discipline covers how organizations plan, execute, and measure campaigns across online channels, including social platforms, search, email, and content marketing. Students typically study consumer behavior, brand communication, analytics, and the tools used to run and evaluate digital campaigns. Graduates go on to work in marketing departments, digital agencies, media companies, and communications teams, in roles such as social media manager, digital marketing specialist, content strategist, and campaign analyst. Łódź is one of Poland's larger cities and a growing hub for media and creative industries, giving students access to a local market where digital communication skills are in active demand across business, media, and public-sector organizations.