Digital Media Manager

The Digital Media Manager Master’s degree programme offers you the ideal basis for your dream job in the digital sector. You will learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business fields. You will be able to evaluate modern technologies, learn what you can do with software and how to use these tools in a sensible way. And you will get to know modern project management methods and concepts for designing the digital workplace. You will further expand the expertise you have acquired in one of the two specialisations – be it in the field of project management in combination with another foreign language to qualify for international projects and negotiations; or in the field of the digital workplace with a clear focus on creating organisational structures and teaching leadership skills.