PhD in Exploring The Public Perception Towards Artificial Intelligence Generation Zs Narrative

The deadline to apply for the Sep 2027 intake is Aug 31, 2027. Tuition comes to 17,900 GBP per year.

The PhD, supervised by Dr Aamir Amin, Dr Zeeshan Bhatti, and Professor Mark Xu, will focus on the public perception of AI, particularly among Generation Z. The research will involve interdisciplinary work across social science, psychology, and AI, developing theoretical constructs and models. The programme references key studies, including those by Sartori and Bocca (2023) and Chan and Lee (2023), highlighting the importance of understanding how societal perceptions influence the adoption and development of AI technologies.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.