Master in Generativeaiandbusinessintelligence 1

Tuition fees are 1,000 GBP per year.

Large Language Models (LLMs), Generative Adversarial Networks (GANs), and sophisticated data synthesis tools are shifting the landscape of corporate strategy, moving data analysis from reactive reporting to proactive trend prediction. This microcredential provides a rigorous academic and practical bridge between these emerging AI technologies and traditional Business Intelligence (BI) frameworks.

Designed for managers, analysts, and decision-makers in fields ranging from operations to digital transformation, the programme focuses on the tangible application of AI in organizational settings. Participants move beyond surface-level understanding to master:

• Prompt Engineering: Developing precise inputs to extract high-value insights from complex datasets.
• Analytical Modelling: Utilizing synthetic data and scenario simulations to test business hypotheses.
• Ethical Governance: Navigating the critical challenges of data privacy, transparency, and algorithmic bias.

Strategic Integration of AI in BI

The curriculum emphasizes the dual nature of modern business intelligence: the technical capacity to process information and the strategic responsibility to apply it ethically. By examining how Gen AI automates reporting and enhances decision-making, you will learn to critically evaluate AI’s impact on performance management while ensuring your organization remains agile in dynamic markets. Guided by faculty from Queen's Business School, the course ensures that insights derived from AI are not only actionable but also aligned with broader digital sustainability and business value objectives.

Queen's University Belfast is a historic and research-led university located in the heart of Belfast, Northern Ireland. Founded as Queen's College Belfast in 1845 and established as an independent university in 1908, Queen's combines a long heritage with modern ambitions. The campus sits within a designated conservation area and serves a diverse community of around 24,915 students, including roughly 3,500 international students, creating a lively and inclusive environment for study and social life.

Academically, Queen's is a Russell Group member with strong disciplinary strengths and a clear focus on employability. The university hosts four flagship Global Research Institutes addressing Global Peace, Security and Justice; Cyber Security; Health Sciences; and Food Safety, offering students opportunities to engage with impactful research. Career-facing initiatives such as Degree Plus and targeted employer workshops enhance internships, placements and graduate prospects, while sustained investment in campus infrastructure has delivered new teaching facilities, a student centre and a cutting-edge clinical simulation centre for health-related programmes.

For international students, Belfast offers an affordable and welcoming city experience with rich cultural life and efficient transport links across the UK and Ireland. University support services help with arrival, visas and accommodation, and a variety of clubs, societies and volunteering options make it easy to build networks and gain practical experience. Queen's is a strong choice for students seeking rigorous teaching, active research opportunities and clear pathways into careers in the UK and beyond.