Graphic Design for the Non-Designer: Introduction

Central Queensland University (CQU) in Rockhampton, Australia, established in 1967, offers a student-centered environment with a strong focus on practical and industry-aligned programs. Serving over 32,700 students, including around 5,000 international students, CQU combines regional strengths with global perspectives across areas such as business, health, engineering, education and environmental science. The university emphasizes experiential learning, work-integrated placements and research that addresses regional and global challenges.

CQUniversity’s campuses provide friendly campus communities, academic support services, and opportunities for internships and local industry engagement. International students benefit from orientation programs, study skills workshops and English language support, plus access to student clubs and wellbeing resources. The Rockhampton campus offers a balance of regional lifestyle and pathways to professionally oriented education with clear links to employers and community partners.

Graduates from CQU are prepared for practical roles in industry, public service and research, often leveraging hands-on experience gained during their studies. Prospective international applicants should explore program accreditation, entry requirements and scholarship options, and contact the international office early to arrange visas, accommodation and transition support for a smooth start in Australia.

This online micro-credential is designed for individuals who are interested in graphic design but may not have formal training. It offers a brief yet impactful introduction to the fundamentals of graphic design, focusing on how audience, purpose, and context influence design choices. Ideal for those looking to enhance their skills in a flexible online format, this course is perfect for beginners eager to explore the world of design.

Throughout the course, students will learn to identify the audience, purpose, and content that shape design decisions. Key topics include the impact of typography and imagery on target audiences, as well as understanding constraints that may affect design choices. The course culminates in an online quiz that assesses the knowledge gained, ensuring students are well-prepared to apply their new skills.

Completing this micro-credential opens up various opportunities for professional development. Graduates can earn Continuing Professional Development (CPD) hours and receive a digital badge to showcase their achievement. This credential is beneficial for those in fields such as marketing, communications, and any role that requires a basic understanding of design principles.