Master in High-end Brand Management (HEBM)

emlyon business school Shanghai, established in 2007, brings a European management education spirit to one of Asia’s most dynamic cities. The campus is integrated within a major Chinese university environment and focuses on entrepreneurial education, innovation, and the maker mindset. Programs in Shanghai combine global management theory with local business practices to prepare students for international careers.

Curricula emphasize entrepreneurship, early maker principles, and experiential projects that move quickly from idea to implementation. Students engage with startups, multinational firms, and industry practitioners through applied coursework, incubators, and executive connections. The Shanghai campus benefits from proximity to finance, trade, and technology hubs, allowing learners to explore internships, company visits, and cross-cultural collaborations that deepen professional readiness.

Student life in Shanghai is vibrant and multicultural, with access to a vast cultural scene, networking events, and career services tailored to regional employers. International applicants can expect support for admissions, scholarships, and relocation, along with opportunities to study the Asian market while retaining ties to emlyon’s global network. The campus is attractive for students seeking an entrepreneurial education rooted in real-world practice and international mobility.

The Master in High-end Brand Management is a 2-year program for future top-level managers in international high-end companies, focusing on strategic brand management in the high-end and creative industries.

The curriculum covers digital marketing, social networking, and E-Commerce, with hands-on components like in-company business projects and a 4-6 month internship, taught by world-renowned experts in luxury and high-end brand management.

Graduates can pursue careers as brand strategists, brand communication managers, public relations managers, digital marketing managers, and content marketing specialists, with potential employers in the high-end cultural and creative industries, consulting firms, and retail and operations management.