Bachelor in International Business and Marketing

The tuition fee is 7,100 PLN per year.

International Business and Marketing at Collegium Civitas is a bachelor's program taught in English over three years, or six semesters, based in Warszawa, Poland, with annual tuition of 7100 PLN. The program centers on the Europeanization and globalization of the international economy, examining different aspects of international business and marketing so students are prepared to operate on rapidly changing international markets. By combining economics, business practice, and marketing approaches, the curriculum builds analytical skills and analytical thinking. Students gain practical experience constructing and analyzing both quantitative and qualitative marketing research, developing marketing strategy, conducting negotiation exercises, and practicing self-presentation technique. Collegium Civitas describes itself as a modern, multicultural university located in the heart of Warsaw. Coursework covers marketing topics such as advertising, promotion, marketing research, and marketing strategy, alongside management in international business, strategic management, financial accounting, organization of commercial activities, building brand image, and identifying customer needs. Job prospects associated with the program include roles at commercial companies, non-profit organizations, government agencies, export departments, international sales and marketing teams, marketing agencies, and scientific institutes. Beyond this specific curriculum, bachelor's programs in international business and marketing generally combine core business theory with applied marketing skills, preparing graduates for entry-level roles in brand management, digital marketing, market research, and international trade, as well as further study at the master's level. The three-year format, delivered fully in English in central Warsaw, gives international students direct access to a European business environment alongside the analytical and marketing training central to the program.