Bachelor in International marketing

Applications close 2026-07-13.

International Marketing at the University of Lodz is a bachelor's program taught in English over four semesters, based in Łódź, Poland, with the next intake starting on 2026-10-01. The program is designed for high school graduates with a strong command of English who aim to build professional careers in international companies and public organizations. The curriculum includes more than 1200 hours of teaching on international and business topics, framed within the context of social studies. Reflecting its practical orientation, courses are delivered by academic teachers with direct experience working in companies and public organizations, alongside external practitioner-lecturers employed in international companies, consulting agencies, non-profit organizations, and public institutions at both local and central levels. In addition to knowledge and skills built through courses in marketing and management, students develop a range of additional competencies considered important in the contemporary job market: social communication and presentation skills, international negotiation, the ability to solve managerial problems creatively, and the application of data analysis and information technology to marketing decisions. Students also complete an extensive traineeship at selected companies and institutions, giving them direct workplace exposure before graduation. Beyond this specific structure, bachelor's programs in international marketing generally combine core marketing theory, such as consumer behavior, branding, and market research, with cross-border business content, preparing graduates for entry-level roles in marketing departments, market research firms, advertising agencies, and international sales teams. The four-semester, English-taught format at the University of Lodz gives students a route into marketing careers with an international outlook, supported by direct traineeship experience.