Introduction au marketing

HEC Montréal, established in 1907 and located in Montreal, Quebec, is a public business school affiliated with the Université de Montréal and known for its bilingual approach to management education. With a wide portfolio of 22 programs spanning undergraduate, graduate and executive studies, HEC Montréal combines academic rigour with practical, research-informed teaching. The school prides itself on international outlook, strong corporate partnerships and a focus on innovation, sustainability and responsible leadership.

HEC Montréal's bilingual environment enables students to study in French, English or a mix of both, enhancing employability in diverse markets. The school holds triple accreditation and maintains extensive exchange agreements, internship opportunities and corporate links that support experiential learning and career development. Classrooms are complemented by research centres, student clubs and hands-on consulting projects that expose learners to contemporary management challenges.

Living in Montreal adds cultural vibrancy, affordable urban life and opportunities to practice French and English outside the classroom. International students receive targeted services for admissions, language support and career counselling to help navigate study and work pathways in Canada. Prospective applicants should consider program fit, language requirements and internship options when planning study to take full advantage of HEC Montréal's global network and practical learning environment.

The Introduction au marketing program at HEC Montreal is a one-week non-degree course for students who want to learn marketing basics. It's taught in English and available online. This program helps students understand marketing principles in a short amount of time.

The curriculum covers marketing fundamentals, including skills like market research and analysis. Students will learn how to apply these skills in real-world scenarios and develop a basic understanding of marketing strategies.

After completing this program, students can pursue careers like Marketing Assistant, Social Media Manager, or Market Researcher. They can work in various industries, including retail, advertising, or public relations, and for employers like marketing firms or consumer goods companies.